SHOWBOATS TRIVIA

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Reflective of Logan Young's flamboyance and emphasis on marketing, the Memphis Showboats had three distinct logos.  Most USFL teams had one, or two at most.
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The primary logo (depicted above on the helmet) was actually the least attractive.  Used on the team's helmets, it depicted a paddlewheel as it would appear in the water - half submerged.
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The secondary logo (depicted at above right) consisted of the words "Memphis Showboats" spelled out in the shape of the type of boat that would have cruised the Mississippi River in the 1800's - complete with a paddlewheel design and smokestack.
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The tertiary logo (depicted at right) was a cartoonish design aimed at selling Showboats merchandise to kids, or to those who didn't care much for the main, submerged paddlewheel design.
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Showboats merchandise was among the most popular in the USFL.
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Had the USFL played in the fall of 1986, the Showboats would have been aligned in the league's Liberty Division, together with the Baltimore Stars, New Jersey Generals and Birmingham Stallions.

Memphis Showboats
secondary logo
The Showboats
tertiary logo, which
was cleverly aimed at
selling kids' merchandise
Memphis Showboats
shirt and jacket, from the
collection of the team's
head coach, Pepper Rodgers
Memphis Showboats
sideline jacket, also from the
Pepper Rodgers collection


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