The New Jersey Generals average attendance in 1983 was just a shade over 35,000 - 10,000 more than David Dixon had projected in his original plans for the USFL.
Despite this the team lost money in its inaugural season.
Average attendance at the Meadowlands increased in 1984 by nearly 10% as the team went 14-4-0, made the playoffs, and in general put a more exciting football product on the field.
Buoyed by the team's 1984 showing, in 1985 the Generals attendance was among the highest in the USFL, at over 40,000 per home game.
In two meetings against the Chicago Blitz in 1983, the Generals would suffer the heartbreak of losing both - in overtime.
The 1985 New Jersey Generals finished 11-7-0, good enough for a second place finish in the USFL's Eastern Conference.

The two principal owners of the New Jersey
Generals:  J. Walter Duncan, who founded the
team in 1983, and Donald J. Trump, who
bought the team from Duncan and part-owner
Chuck Fairbanks after the 1983 season.
Herschel Walker, the USFL's
all-time leader in rushing yardage.
His signing with the Generals just before
the 1983 USFL season sent shockwaves
through pro football's establishment.

35 year old Charlie Steiner, the
play by play voice of the New
Jersey Generals on WOR-AM,
New York.

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