EXPRESS TRIVIA

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"Get On It!" was the slogan used by the LA Express marketing department in its efforts to sell season tickets for the 1983 season.
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The Los Angeles Coliseum, home of the Express, was the site of the inaugural Super Bowl, as well as Super Bowl VII.  
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The Coliseum last hosted an NFL game in 1994, when the Los Angeles Raiders called the facility home.  After 12 years there, the Raiders returned to Oakland for their 1995 season.
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The Coliseum had also once served as home of the Los Angeles Rams, but in 1980 citing the stadium's age, the team relocated to nearby Anaheim, where they remained for 15 years.
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Today the NFL allegedly is active in attempting to bring pro football back to Los Angeles, and a restorated Coliseum is seen by some as a potential home facility for such a team.
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Many however cite the area of Los Angeles in which the stadium is located as a deterrent to placing any NFL franchise at the Coliseum. 
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It seems unlikely that pro football will return to Los Angeles anytime soon, as NFL Commissioner Roger Goodell has placed nowhere near the amount of emphasis on the subject as had his predecessor, Paul Tagliabue. 

LOS ANGELES COLISEUM
The Los Angeles Memorial Coliseum has a tremendous history as the chief venue of the 1932 and 1984 Summer Olympic Games.  But as a site for professional football games, it is among the worst there is.  Nevertheless, countless people wishing to crack the fickle L.A. football market have used the Coliseum as their home - only to regret doing so for one reason or another.

The reason is that the facility, for all its grandeur, is simply too large.  At a seating capacity of over 92,000 (and over 100,000 during its USFL days), even a respectable crowd of 50,000 attending a game would look bad on television - the place would only be half-full.  While the site of the most-attended Super Bowl in the history of the NFL (Super Bowl XI), it is also the site of the least-attended.

LOS ANGELES COLISEUM

Los Angeles, California

(picture above is of an L.A. Express-Denver Gold game
in May 1985, which drew an official attendance
of slightly over 3,000).

In the case of the USFL's Los Angeles Express, the team undoubtedly would have been better suited had it secured use of Pasadena's Rose Bowl, or better still, Anaheim Stadium, for its games.  Instead owners Alan Harmon (and later, J. William Oldenburg) inexplicably tried to do what they could to fill as many of the Coliseum's seats as possible - and failed, miserably.

They aren't the only ones to have made the mistake of using the Coliseum however, as at one point or another teams such as the AAFC Dons, the AFL's Chargers, the NFL's Rams and Raiders, and the XFL's Xtreme each tried, futily, to fill the bowl with paying spectators.
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PIERCE COLLEGE

The Los Angeles Express were organized with the idea that the team would be a keynote franchise in the United States Football League.  Two and a half years and nearly $30 million later, and the team had become a laughingstock even by the USFL's rapidly deteriorating standards.

Being taken over by the league prior to the 1985 season after owner J. William Oldenburg gave up the ghost, the 1985 Express were for all intent and purpose operated by Commissioner Harry Usher.  Usher, who rarely attended his own league's games, grew tired of seeing the Express draw miniscule crowds to the cavernous Los Angeles Coliseum, and at the end of the season he decided to experiment - by placing a game at the home field of tiny Pierce College in Woodland Hills, California.  If nothing else, Harry Usher would be the first to bring pro football to California's San Fernando Valley.
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PIERCE COLLEGE

Woodland Hills, California

The facility was so small that it didn't even have a name - it was simply referred to as  "the football field."  The Express took on the Arizona Outlaws before an announced crowd of 5,500 - and promptly lost, 21-10.  A week later, the Express would play their final game, another loss, on the road in Portland.
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